TITLE: LG to Allow Users to Delete Copilot Icon on Smart TVs

LG Responds to User Backlash on Copilot Integration

LG Electronics announced plans to allow users to delete the Microsoft Copilot shortcut icon from its smart TVs, addressing complaints about the feature's unremovable installation following a recent software update. The company stated it respects consumer choice and will implement steps to enable removal of the icon.

In a statement, LG spokesperson Chris De Maria emphasized that the Copilot icon serves as a shortcut to Microsoft's web application, accessible through the TV's built-in web browser. It is not an embedded application within the TV's operating system. "Features such as microphone input are activated only with the customer's explicit consent," De Maria added.

The issue gained attention last week when a user on the Reddit subreddit r/mildlyinfuriating shared an image of the Copilot icon among their TV apps, noting it could not be deleted. The post, titled "My LG TV’s new software update installed Microsoft Copilot, which cannot be deleted," received more than 36,000 upvotes, reflecting growing user frustration with unsolicited AI integrations across devices.

Background on Copilot Rollout

LG and Samsung both revealed intentions in January to incorporate Microsoft's Copilot AI assistant into their smart TV platforms. For LG, the feature appeared on newer models running webOS after a software update, without an initial option for removal. This rollout aligns with broader industry trends toward embedding AI tools to enhance user experience, such as voice assistance and content recommendations.

De Maria clarified that selecting the shortcut opens Microsoft's website in the TV browser, maintaining separation from core TV functions. However, the lack of immediate deletion options led to perceptions of forced adoption, echoing concerns about tech companies prioritizing partnerships over user control.

LG has not provided a specific timeline for the deletion feature, with De Maria stating there is no "definitive timing" yet. The company is working on the update to address these concerns promptly.

Full LG Statement

"Following recent coverage regarding the arrival of Microsoft Copilot on LG TVs, we want to clarify that Microsoft Copilot is provided as a shortcut icon to enhance customer accessibility and convenience. It is not an application-based service embedded in the TV. When users select the Copilot shortcut, Microsoft’s website opens through the TV’s web browser, and features such as microphone input are activated only with the customer’s explicit consent."

Implications for Smart TV Users

This development highlights ongoing tensions between manufacturers and consumers over software updates that introduce new features without opt-out mechanisms. As AI assistants like Copilot become standard in consumer electronics, privacy and customization remain key issues. Users on affected LG TVs can currently ignore the icon, but the promised deletion option could alleviate immediate concerns.

The integration underscores Microsoft's expanding presence in the smart home ecosystem, partnering with major TV makers to distribute its AI tools. Similar complaints have arisen with other AI features on devices from various brands, prompting calls for greater transparency in update processes.

LG's response comes amid a broader conversation about AI proliferation in everyday technology. While the shortcut aims to provide convenient access to Copilot's capabilities—such as answering queries or generating content—users have expressed wariness about unintended data collection or performance impacts on their devices.

For now, affected users are advised to monitor for upcoming webOS updates that include the deletion functionality. LG's commitment to user choice may set a precedent for how such features are handled in future integrations.