TITLE: Samsung Unveils AI-Powered Freestyle+ Portable Projector Ahead of CES 2026

Samsung Launches Freestyle+ Portable Projector with AI Enhancements

Samsung Electronics announced the global launch of The Freestyle+ on Thursday, an upgraded AI-powered portable projector designed for flexible entertainment in diverse settings. The device, unveiled ahead of the Consumer Electronics Show (CES) 2026 in Las Vegas, incorporates advanced screen optimization and increased brightness to simplify projection in homes, offices or on the go.

The Freestyle+ builds on the original Freestyle model with 430 ISO lumens of brightness -- nearly twice that of its predecessor -- allowing for visible projections in ambient light. It supports 180-degree rotation for projecting onto walls, floors or ceilings without additional mounts. Samsung plans to demonstrate the projector at CES, scheduled for January 6-9, 2026, with a phased worldwide release in the first half of the year.

Hun Lee, executive vice president of Samsung's Visual Display Business, stated that the projector aligns with the company's goal of creating adaptive displays. "The Freestyle+ combines true portability with intelligent AI that optimizes both the viewing environment and the content itself," Lee said in a prepared statement.

AI OptiScreen for Automatic Adjustments

Central to the device is AI OptiScreen, a collection of artificial intelligence features that automate image corrections. This technology enables users to position the projector and begin viewing with minimal intervention.

Key components include: - **3D Auto Keystone**: Corrects distortions on uneven surfaces like corners, curtains or angled walls. - **Real-time Focus**: Maintains sharp images during movement or rotation, reducing blur. - **Screen Fit**: Scales the projection to fit compatible screens. - **Wall Calibration**: Analyzes surface colors and patterns to enhance clarity by minimizing distractions.

Complementing these is Samsung Vision AI Companion, an AI platform integrating enhanced Bixby voice assistant with partner services for conversational control of content. Access to these features requires a Samsung account, and some functionalities, like Bixby, may share data with third-party providers. Availability varies by region and device model.

Portable Design and Everyday Use

Measuring compactly in a cylindrical form, The Freestyle+ weighs under typical portable projectors, facilitating easy transport between rooms or locations. Its design eliminates the need for precise alignment, supporting projections in non-traditional spaces.

The projector connects to networks for smart services, including Samsung TV Plus for free channels, though channel lineups differ by location and may change. Without a Samsung account, users are limited to external inputs like HDMI or over-the-air TV on compatible models.

Entertainment and Audio Features

The Freestyle+ integrates streaming apps, Samsung Gaming Hub and other services directly, bypassing the need for external devices like consoles or media players. Gaming requires a high-speed internet connection, compatible controllers and subscriptions where applicable.

Audio is handled by a built-in 360-degree speaker for immersive sound in small spaces. A new addition is support for Q-Symphony, which synchronizes the projector's output with compatible Samsung soundbars for enhanced audio layering.

Broader Context and Availability

This launch occurs amid Samsung's ongoing expansion in portable and smart display technologies. The company has recently introduced updates to its audio ecosystem and Micro RGB TV lineup, emphasizing multi-device integration and immersive experiences.

Pricing details were not disclosed, but the projector will be available globally in phases starting early 2026. Samsung will exhibit The Freestyle+ at CES 2026, where attendees can view demonstrations. For more on smart features, a Samsung account is required, and users must be at least 18 for certain services like Viewing Information consent.

The device underscores Samsung's push into AI-driven consumer electronics, aiming to blend portability with seamless content delivery in an era of hybrid work and leisure spaces.